Of course, when I was at home last night reading my usual array of sports blogs, I did come across an awesome video clip of former Yankees and Mets manager Casey Stengel, promoting the opening of Shea Stadium in 1968.
Today's lesson is exploring the Marketing Mix and I think that this really unique black and white baseball clip screams it.
YOUR TASK:
Watch the following clip and identify the parts of the Marketing Mix (remember there are 4) that you think are evident. Make sure you also write down why!
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